Michael Dorman is a 27-year veteran of the reality capture industry who has witnessed and driven many of its major shifts. He scaled Multivista across 25+ franchise markets as an owner-entrepreneur, led the company's international franchise network following the Hexagon acquisition in 2016, and served as VP Building Construction US/CAN for Leica Geosystems. He concluded his corporate career as VP, Building Solutions Group at Hexagon, overseeing 13 operating companies across the global building industry. In 2023 he founded Primera Works to serve the long-underserved owner market. He serves on the Boards of Track3D.ai and Okibo.