Less than 1% of the built environment exists as accurate, usable digital data—driving over $1.8T in inefficiencies across design, construction, and operations. This session reframes reality capture from a project-based service into a scalable foundation for "Physical Environment Intelligence." We'll explore why adoption has struggled to scale, and how leading organizations are shifting from one-off scans to repeatable digital infrastructure that reduces risk, eliminates unknown existing conditions, and improves decision-making across the asset lifecycle. Attendees will learn how to position reality capture as a risk mitigation strategy, leverage negotiation tactics for validating existing conditions, integrate Scan-to-BIM workflows effectively, and evolve toward operational digital twins that deliver long-term value.