This panel focuses on how to effectively communicate the value of reality capture to those who are the hardest to convince, including owners, superintendents, and design teams. Panelists will share real-world strategies for reframing conversations around risk reduction, cost avoidance, and decision speed, rather than focusing solely on the technology itself. The discussion will highlight where most teams go wrong when trying to “sell” reality capture and how to instead align it with the priorities that matter most to stakeholders.